LENS is a decentralized platform that allows users to create cutting-edge applications by following a simple JSON schema standard. Regular users can quickly build pages using the dedicated page builder, while developers can create custom backends for their pages. Unlike other platforms, LENS does not host user data, allowing users to choose their preferred storage option and content delivery network.
With LENS, users can build anything from basic link tree profiles to articles and blogs, and soon include Instagram-like or X-like feeds, Shopify-like storefronts, NFT and token launch pages, and more. Users can also utilize content paywalls to monetize anything they create.
The Nostr protocol will be used to enable social networking features that exclude surface-level aspects of social media, such as public-facing analytics like views, likes, and follower counts. LENS will allow users to follow each other, subscribe to other users' paid content, and bookmark content across the platform.
LENS currently exists as a web app, with plans to eventually release a native app for an enhanced user experience.
For investors, LENS shows clear milestones through solid user growth. Users are onboarded to a transaction network—whether it be Solana, Ethereum, or another blockchain—and engage with that network through all transaction-related features on the platform. The LENS Wallet will allow new users to bypass the complexity of creating a third-party web3 wallet, keeping them entirely within the platform's ecosystem.